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Why Nobias

How Nobias helps you manage your money with clarity

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    1:1 planning with your Certified Financial Planner

    Get a personalised plan built around your goals

  • Phone screen showing the Nobias app advisory section with a financial planning overview, call details, and goal-based asset allocation.

    Stay on track with your Goals

    See your progress and stay focused on what matters to you

  • Phone screen showing the Nobias app investment section with mutual funds, stocks, and portfolio options for financial decision-making.

    Give every Rupee a Purpose

    Make your money work towards the life you want

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    1:1 With Your Own Financial Guide

    Get real advice from SEBI-registered pros, not AI-generated nudges.

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    Track Everything in One Place

    Connect your income, spending, loans, and savings - no spreadsheets needed.

  • Blue circular icon showing an upward arrow in a chart, representing growth or goal progress.

    Set Real Goals, Not Just Graphs

    Whether it’s buying a house or quitting your job someday, we make it actionable.

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    No Sales. No Spam. No Bias

    We’re not here to sell - just to help you make the best call.

  • Blue circular icon showing adjustment sliders, representing customised financial plans or personalised settings.

    Custom Plans, Built for Indian Salaries

    Your income, EMIs, and side hustles deserve more than generic templates.

Meet our founder, Tania Ahuja

Tania founded Nobias in 2017 with a simple belief: everyone deserves financial guidance that is clear, unbiased, and built around their real goals. Her mission is to help more people invest and build wealth with less stress and more confidence.

As a SEBI-registered investment adviser, Nobias is mandated to act in the client’s best interest - without commissions or hidden agendas.

We are AAA:
Accessible — clear, approachable advice that is easy to understand
Affordable— guidance that should not be out of reach for most people
Accountable— advice that is transparent and puts clients’ interests first

Introductory video of CEO Tania Ahuja

Read Transcript

Nobias is a modern financial planning platform – built for people, not spreadsheets. We combine expert human guidance with real-time tools – so you can see your entire money life clearly, and act on it. At Nobias, everything starts with one thing: effortless integration. You can link your bank accounts in just a few taps – and instantly track spends, income, and past transactions. Got mutual funds or SIPs? Nobias connects with top investment platforms – so everything stays updated, automatically. Your income, spends, EMIs, and goals – all in one place, always up to date. Your certified financial guide helps you build a plan, track it, and adjust as life evolves. This isn’t just another finance app. It’s your money, working quietly for you.

Meet your certified financial guides

Lara Menezes smiling at the camera.

Lara Menezes, CA, CFP

Lara Menezes brings more than two decades of financial leadership to Nobias. A Chartered Accountant certified by the Institute of Chartered Accountants of India, she has worked with global firms like Deloitte and Pliva before launching and scaling her ventures for over 12 years. Born and raised in Goa, Lara blends corporate rigour with entrepreneurial agility, offering a rare mix of structure and vision.

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Gaurav Janmali smiling at the camera.

Gaurav Janmali, CFP

With over 8 years of experience in personal finance, Gaurav Janmali is a Certified Financial Planner (CFP®) known for building tailored, goal-oriented financial strategies. A graduate of Pune University with a B.Com, he specializes in retirement planning, investment management, and tax optimization.

Gaurav’s client-first mindset and analytical depth have helped hundreds of individuals and families navigate their financial journeys with clarity and confidence. His precision, empathy, and real-world insights make him a cornerstone of the Nobias leadership team.

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Our Team

We are passionate about closing India’s Financial Clarity Gap and empower young people in making confident money decisions.

0 Commissions

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100% Unbiased

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1:1 real conversations

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0 Commissions | 100% Unbiased | 1:1 real conversations |

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Join thousands of Indians who’ve stopped guessing and started planning - with Nobias.

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FAQs

  • Nobias Artha, a SEBI registered advisor, is a financial wellbeing platform designed to help individuals and families in India make smarter money decisions. We combine financial education, personalized planning tools, and unbiased guidance to help you manage money better, reduce stress, and achieve your life goals.

  • Budgeting apps show you charts on where you spend your money. We show you what to actually do.

    Portfolio Managers (PMs) try to beat returns of the market index with your money.

    Nobias is a SEBI registered investment advisor (SEBI RIA) that works with you to build a custom financial plan and invest in the market to attain your dreams - not just track expenses and not just try to beat the market.

  • Nobias is for anyone who wants to grow their money with confidence and clearly understand where every rupee goes.

    Whether you’re just starting out or already investing, we are not an agent we will not misguide you. We help you plan, invest smartly, and stay in control of your finances so your money works toward your goals and build a secure future.

  • You'll answer a few questions and start planning with Nobias, a SEBI-registered advisor.

    Brokers and bankers are agents and may mislead you - we will not. We will build your plan together with no bias.

  • Our advisors are qualified financial professionals who are Certified Financial Planners (CFPs) working under Nobias, a SEBI-registered Investment Adviser.

    They provide unbiased, goal-based advice focused only on what’s best for you with no commissions or product pushing.