Take control of your money
Get personalised and affordable investment advice with no bias. We create an investment plan based on what matters to you and monitor it over time as your goals or the markets change.
How we help you take control of your money
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1:1 With Your Own Financial Guide
Get real advice from SEBI-registered pros, not AI-generated nudges.
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Track Everything in One Place
Connect your income, spending, loans, and savings - no spreadsheets needed.
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Set Real Goals, Not Just Graphs
Whether it’s buying a house or quitting your job someday, we make it actionable.
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No Sales. No Spam. No Bias
We’re not here to sell - just to help you make the best call.
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Custom Plans, Built for Indian Salaries
Your income, EMIs, and side hustles deserve more than generic templates.
Nobias is a female-founded platform on a mission to make money advice accessible, trustworthy, and to close India’s financial clarity gap
0 Commissions
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100% Unbiased
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1:1 real conversations
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0 Commissions | 100% Unbiased | 1:1 real conversations |
Meet your certified financial guides
Lara Menezes, CA, CFP
Lara Menezes brings more than two decades of financial leadership to Nobias. A Chartered Accountant certified by the Institute of Chartered Accountants of India, she has worked with global firms like Deloitte and Pliva before launching and scaling her ventures for over 12 years. Born and raised in Goa, Lara blends corporate rigour with entrepreneurial agility, offering a rare mix of structure and vision.
Gaurav Janmali, CFP
With over 8 years of experience in personal finance, Gaurav Janmali is a Certified Financial Planner (CFP®) known for building tailored, goal-oriented financial strategies. A graduate of Pune University with a B.Com, he specializes in retirement planning, investment management, and tax optimization.
Gaurav’s client-first mindset and analytical depth have helped hundreds of individuals and families navigate their financial journeys with clarity and confidence. His precision, empathy, and real-world insights make him a cornerstone of the Nobias leadership team.
FAQs
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Nobias Artha, a SEBI registered advisor, is a financial wellbeing platform designed to help individuals and families in India make smarter money decisions. We combine financial education, personalized planning tools, and unbiased guidance to help you manage money better, reduce stress, and achieve your life goals.
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Budgeting apps show you charts on where you spend your money. We show you what to actually do.
Portfolio Managers (PMs) try to beat returns of the market index with your money.Nobias is a SEBI registered investment advisor (SEBI RIA) that works with you to build a custom financial plan and invest in the market to attain your dreams - not just track expenses and not just try to beat the market.
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Nobias is for anyone who wants to grow their money with confidence and clearly understand where every rupee goes.
Whether you’re just starting out or already investing, we are not an agent we will not misguide you. We help you plan, invest smartly, and stay in control of your finances so your money works toward your goals and build a secure future.
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You'll answer a few questions and start planning with Nobias, a SEBI-registered advisor.
Brokers and bankers are agents and may mislead you - we will not. We will build your plan together with no bias.
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Our advisors are qualified financial professionals who are Certified Financial Planners (CFPs) working under Nobias, a SEBI-registered Investment Adviser.
They provide unbiased, goal-based advice focused only on what’s best for you with no commissions or product pushing.
How we help you take control of your money
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Salary + Saving
Know where your income goes
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Planning Goals
Fund your dream, not just imagine it
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Debt Decisions
Finally face and fix your EMIs
Your financial plan is two clicks away
Join thousands of Indians who’ve stopped guessing and started planning - with Nobias.
Explore Content
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The Real Cost of Homeownership in Major Indian Cities
In this blog, we break down the pros and cons of both options so you can make a confident and informed decision.
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6 Traits of Financially Healthy People
Being financially healthy is about more than just having money; it’s about having control over your finances and making smart financial decisions. Financially healthy people tend to share these six traits:
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Savings Strategies for Life: Building a Secure Financial Future
Saving money is a crucial part of financial well-being. While it may seem challenging at first, with a little effort and consistency, it can become a healthy financial habit.